Parrish Music In The News

Here are some news stories about our store. We hope you enjoy them.

La Crosse Tribune
 Steve Cahalan  
December 20, 2009

Ted and Catherine Parrish opened the Parrish Music folk music shop on Nov. 25 at 111 S. Main St. in downtown Viroqua.

The Parrishes say they gave lessons to many musicians at their former location in the Landmark Center in Viroqua, where they also operated a small rental and retail sales business.

Their new full-service folk music center sells instruments such as guitars, banjos, mandolins, ukuleles, violins, violas, cellos, flutes and drums. Parrish Music also sells less common instruments such as dulcimers, harps, tanpuras, djembes, octave mandolins, and exotic and unusual percussion, stringed instruments and wind instruments from around the world.

Ted, who for 14 years was director of retail operations at the Old Town School of Folk Music in Chicago, and Catherine offer lessons in guitar, banjo, bass, ukulele, flute and voice. Instrument repairs also are available.

Retail hours are 1 to 6 p.m. Tuesday through Friday and
10 a.m. to 5 p.m. Saturday.

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Kickapoo Free Press
November 2009

Parrish Music  Across the street, Ted and Catherine Parrish are taking over the old Art Vision space with their music store and school. The Parrishes have spent the past couple of years incubating over at the Landmark Center and now, having outgrown that space, are ready to bring their musical prowess and passion for teaching to Main Street. Both Parrishes taught for years at the Old Town School of Folk Music in Chicago and they’ve been happy to continue to teach here. The store will have everything a musician needs to keep making beautiful music, including the camaraderie of fellow musicians. The Parrishes give guitar, bass, ukulele, banjo, flute and voice lessons. Ted says they hope to have the store open by mid-November.

“We love music and we love doing this,” Ted says.

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Music Inc. Magazine
January 5, 2010

Viroqua, Wis.-based Parrish Music recently upgraded from a music lessons center with by-appointment-only retail to a full-scale folk instrument dealership. Owned by Ted and Catherine Parrish, the shop opened for business on Nov. 25, 2009.

The new location features acoustic and electric guitars, banjos, mandolins, ukuleles, violins, violas, cellos, flutes, drums and accessories. Parrish Music also carries less-common instruments, such as dulcimers, harps, tanpuras, djembes, octave mandolins, exotic percussion, and stringed and wind instruments from around the world. Additionally, the company offers instrument rentals and music lessons.

Ted previously served as the director of retail operations at the Old Town School of Folk Music in Chicago and has taught guitar for 20 years. Catherine has taught vocal, flute, guitar, dance and movement for more than 20 years.

“People often hear about or read about unusual instruments,” Catherine said. “Here, they can actually try those instruments for themselves. We have a great studio space for lessons and have room to create a recital/small performance space, as well.”

“I have focused on finding those lines of instruments that offer the best value for the money,” Ted said. “It has to be a quality instrument that I would play myself, and it has to be affordable. So, you won’t find any $2,000 boutique guitars here, but you will find very good instruments for less than $400, for example.” MI

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